15×15 Initiative
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Launched in 2008 based on research indicating the single best predictor of a region’s economic health and prosperity is the proportion of adults with a four-year degree, the 15×15 Initiative was a collaborative vision to attract 15,000 young, talented households to Greater Downtown Detroit by 2015.

To learn more about the objectives, outcomes and lessons learned from the 15×15 Initiative, click the 15×15 Data & Reflection Report link below.  Additionally, the following articles published by Model D Media capture how the strategy evolved and examines what opportunities and challenges remain: